Explore Collaborations: The project was titled ‘Friendly’ and was commissioned by the fast moving consumer goods company - Unilever

5Reflect

Tutor's reflections on the Collaboration

Tutors were asked the following questions to allow them to consider what has been learnt by running this collaborative project.

What benefits did you as a tutor perceive students had gained from the collaborative project?

On a practical level the students learned the importance of recording every creative ‘mark’ that they produce, such as, mind mapping, digital diaries, photographing white boards; this process can give insights, also these methods help create new methods.
 
If you tell students it’s going to be a ‘rollercoaster’ and you can’t make them stay on it, they become more open-minded. Preparing the students about this being a non predictive outcome and trying to prevent students being too marks orientated is a good start, there are a lot of taught sessions early on about breadth of ideas.

If you were to run this project again, what would you change or improve?

There is a need to always look for breadth and look to ‘co-create’ the brief; to open up the narrative and talk about other possibilities.

Perhaps the addition of some resources for such as individual/peer assessment.

What were some of the issues that the students faced during the project?
a. The tutor indicated students had the following issues relating to Team Management during the collaborative project:

Communication with team members or tutor and Working effectively within a team

b. The tutor indicated students had the following issues relating to Team Development during the collaborative project:

Supporting team members

What areas would you as a tutor like to have more support or resources to help you in your next collaborative project?

a. In the planning stage (preparing students for collaborative learning), the tutor indicated they would like more support or resoures in the following areas:

  • Team Management (assigning team members or roles)
  • Team Development (instilling professionalism, teamwork, peer learning etc)

b. In the managing stage (managing the collaborative project), the tutor indicated they would like more support or resoures in the following areas:

  • Personality clashes

c. In the assessment stage, the tutor indicated they would like more support or resoures in the following areas:

  • Assessing group vs individual performance

Any additional comments?

All through the project is ‘high octane’ work for the staff involved and the students, but this can be energising. There is not a prescriptive outcome, it is shared learning and you need to be brave enough to challenge your own knowledge. Students trust you because of this enquiry by staff also, real trust is built by being ‘co-creative’. It is exciting to work at the edge of where design sits. Students are told to accept ‘noble failure’.